The 1st Korea Healthcare Promotion UCC Contest
KeyWord | Healthcare,Promotion | ||
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Date | 2016-05-04 | Views | 5,028 |
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The 1st Korea Healthcare Promotion UCC Contest |
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(Global Healthcare Business Team, April 26, 2016)
❐ Purpose
o To promote the excellence of Korea's healthcare to the world and expand its global brand recognition.
❐ Summary of contest
o (Organizer) KHIDI (Korea Health Industry Development Institute)
o (Participants) Koreans and Non-Koreans (Individually or in a group)
* Each participant can submit up to two contents
o (Theme) Anything related to the excellence of Korea's healthcare
* Touching and inspiring stories are suggested (entries with simple parody are not recommended)
(Themes)
1) Promotion of Brand Recognition of "Medical Korea" - Introducing amenities and services for medical tourists in Korea (Medical Korea Information Center, Prayer Room, Multilingual Signs, Leaflets, Diverse Meal Options for Inpatients, Etc) - Introducing world-class medical staffs, techniques
2) Experiences/Testimonials - Experiences in "Medical Charity Program"* - Medical tourist's testimonials for Korea's medical services - Examples of kind services from Korean hospitals
3) Policies or systems for support of medical tourists attraction - Easy-to-learn refund system for value-added tax |
* KHIDI may provide assistance in contacting medical institutions in case contents are related to "Medical Charity Program"
o (Specifications) Any genres of digital UCC including documentaries, storytelling, CF, promotional videos, animations less than two minutes in length
* 1280x720 pixels or above, file format - MP4
o Timetable for the contest
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Timetable |
Submission Dates |
April 22 ~ May 13 2016 |
Review Period |
During May 2016 |
Announcement |
During June 2016 * Winners will be individually notified and posted on the website of KHIDI |
Award Ceremony |
During June 2016 |
* Details of award and award ceremony will be announced separately
* The schedule for winner announcement may change depending on the reviewing schedule
* The 2nd Korea Healthcare Promotion UCC contest will be held in September, 2016.
❐ How to apply
o Online submission through website or via email (non-koreans only)
Website : www.mkbrandcontest.kr
E-Mail : mkbrand@khidi.or.kr
* Winners are required to submit original video file
* All video entries must be uploaded to YouTube for review, and will be required to provide the URL link to the video
❐ Evaluation and Award
o Evaluation Criteria:
- Creativity (20 points), Publicness (20 points), Expressiveness (20 points), Global Usability (30 points), Popularity (10 points)*
* Reflects the number of views and likes on Youtube
o Award details
Awards |
Number of winners |
Award details |
Most Outstanding Award |
1 |
Award Certificate and 1,000,000 KRW |
Outstanding Award |
1 |
Award Certificate and 500,000 KRW |
Participation Award* |
3 |
Award Certificate and 100,000 KRW |
Youtube Popularity Award |
2 |
Award Certificate and 100,000 KRW |
* Prize money is subject to income tax law and will be awarded after deducting tax
* Participation Award: A winner will be selected from each category (Promotion of Brand Recognition of "Medical Korea", Experiences/Testimonials, and Policies or systems for support of medical tourists attraction) (TBD)
❐ Inquiries
o Global Healthcare Business Team, KHIDI
- ✆ 043-713-8552
- Previous Free Medical Tourism Event Winners Announcement
- Next Public Announcement on Recruiting of Global Pharmaceutical Experts & Global Pharma Key Opinion Leaders(GPKOL)